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Studio Makgill: Boxpark
January 12th 2012
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Update: Studio Makgill have recently completed a stunning typographic identity for Boxpark.
From Studio Makgill: ‘Boxpark, the world's first pop-up shopping mall, is now open in Shoreditch. Fabricated from over sixty recycled shipping containers over two levels, the temporary development looks at retail in a new light – a solution that is affordable, environmental and flexible.
By utilising land that has been earmarked for future development, Boxpark operates as a fully functioning pop-up mall for the period of its lease and then can be picked up and moved to a new home. All this, whilst having a much smaller impact on the environment than most other retail developments – it is, after all, made of recycled materials.
We were appointed to create the branding for Boxpark over a year ago. We designed a strong, simple solution that was unashamedly industrial – a design that celebrates the brutal ‘sea cans’ rather than trying to camouflage them. Our work included the graphic identity, the signage and wayfinding system, marketing materials, tone of voice and website.’
The complete set of project images can be viewed on Studio Makgill’s website here.
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Studio Makgill’s work for The Lollipop Shoppe was featured in Process Journal Edition Three.
